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Search results for “soft brand”
IHG’s latest hotel brand puts it neck-and-neck with Marriott for luxury
08/24/2021
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6:46:14 PM
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IHG will likely see some growth from the U.S. and China for the brand, which could grow to more than 100 properties in the next decade.
Accor launches EMBLEMS Collection
09/09/2021
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5:34:44 PM
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EMBLEMS Collection is Accor’s 40th brand and joins another 12 brands that the hotel giant defines as Luxury.
Soft-brand collections: The new norm?
07/25/2019
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6:25:58 PM
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Soft brands will only continue to grow in favor with consumers, developers and brand companies alike.
Global hotel industry to be more brand-heavy in 2025
02/07/2020
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5:13:16 PM
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More soft brands will be added in the developing world, or regions such as the U.S., Europe and some parts of Asia.
Foreo advances China expansion plans with opening at new CNSC Chongqing store
03/29/2021
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12:16:27 PM
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Swedish beauty tech group Foreo has unveiled its latest branded zone at CNSC’s recently-opened post-arrivals duty free store in Chongqing.
Online travel giants Meituan, Tongcheng actively invest in hotel groups
01/07/2021
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3:58:30 PM
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Chinese OTAs have a long history of buying into their hotel partners.
Huazhu Group gears up for expansion in lower-tier cities
12/09/2020
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11:31:23 AM
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The Chinese multi-brand hotel group mentioned that tier-3 and below cities accounted for 50% of the total pipeline at the end of October. The plan is to establish both middle-scale and economy brands in these places.
Why develop a franchised boutique hotel?
06/03/2019
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10:00:49 AM
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Lifestyle boutique and soft-branded hotels continue to exhibit strong performance, which piques the interest of brands, developers and consumers.
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